Thursday, 8 December 2011

Closing thoughts and comments on the RED v C300

I received a comment on my previous posting from Simon which was spot on and I wanted to make sure it was not missed so I have posted it here...

'I've read a bunch of the to-ing and fro-ing between Red and Canon users and it's getting just a little irritating now. They are clearly different cameras. PR wise they've both made a mistake in pitching to each others audience and people should be spoken to about that.

Will feature Hollywood movies be made on the C300? Probably, but not that many. Will they on the RED? At the lower end of multimillion dollar budgets, I'd say yes they will.

Will the RED be used on TV shows? Not many I'd bet, you don't need to shoot at 4K when the max transmittable res is 1080p.

Will the C300? Yes, a lot.

You can compare and contrast as much as you like and say one's better than the other for this that and the other. But if I was shooting a TV doc you better believe I'd go for the Canon, if it was a movie, it would be RED.

In my opinion, RED has never really been about mass market whereas Canon has. Therein lies the problem.'

And here is my response

Hi Simon,

Thanks for your comment which are absoloulty spot on.

A very good overview of how I think it will actually pan out.

The rationale behind my C300/RED Scarlet blogs was the hysterical comments by the RED fanboys about the Canon at launch.

Such as 'its dead in the water'  'obsolete at launch'  The C300 is a ******** disaster'

All comments which Believe are totally unfair.

I was seeking to write something that would provoke but importantly make people THINK and consider the options in a much more balanced manner.

RED is a different animal and will be used more by the movie boys and yes, the Canon will be used by the TV guys, with exceptions in both camps.

To consider the Scarlet and the C300 as true competitors IS a mistake.

I actually like RED as a company and believe that without them movie camera development would be several years behind.

Good on them! Whats more I sincerely hope they will be around for many years to come.

But RED have a certain degree of responsibility for this situation by shifting their product launch for the same day as the C300 to steal some of Canon's thunder, which indeed they did.

In the very short term they did indeed grab the headlines with a 4k for $9k.

Long term I'm not really quite so sure that they did the right thing.

Grabbing the headlines on 4th November is one thing but slowly, surely and quietly the tide is turning in the C300's favour as people become aware of just how significant it is with its stellar low light performance and sheer day to day practicality.

When you go head to head with a large multi national like Canon, you as sure as anything should make sure the product is spot on and not released prematurely as when people have looked beyond the sexy spec sheet, they start to see the shortcomings and the disappointment grows.

I know of 2 people who were going to buy the RED Scarlet on the strength of the spec sheet but when they looked at the small print they realised it was not the camera for them.

Those people have now placed orders for C300's

I wonder how times this has happened?

I wonder how much better it would have been for the long term best interests of the company NOT to go head to head with Canon, by enjoying the fantastic but perhaps short lived launch hype but waiting until they had the new sensor and having a real world battery solution.

Short term gain, long term pain I think



Enough, lets wait to see what its like.


SteveH said...

Brilliant! Three browsers, one result: nothing. Not a dicky bird! This time, it's not just the apostrophes, commas and other punctuation that are missing but the entire text!

Drew Gardner said...

My apologies.

Silly busy

All sorted now

Thanks for letting me know.